Brief Summary of the Client:
A new, fully custom automobile sales and service facility complete with customer lounge, exclusive client spaces, sales and services areas for Unlimited Motors, a leading automobile sales business with multiple dealership locations.
Along with a capacity for 500 on-site vehicles for sale, the site is prepped for an electric future with installed and planned charging stations. Services areas include a detail wing and a top-shelf photography studio to drive sales targets all across the country.
Why was the client wanting a new space?
With explosive growth, Unlimited Motors came to us to design a facility that consolidates sales and service for their Westfield, Indiana location, and wanted to construct a facility that would be elegant, timeless and customer-focused.
What were the client’s goals?
Goals were multi-faceted including capacity for at least 500 vehicles for sale, a service department that could be expanded in the future, a luxurious customer experience within the customer lounge, concierge service, and dual showroom experiences to feature both common and rare vehicles for sale. Additionally, quality space for employees, inviting sales and support offices, and multipurpose rooms allow for maximizing the use of the facility. Finally, a dedicated detailing and photography studio were critically important to their online presence.
What were the solutions or designs presented by Progress Studio?
Being an independent company, Unlimited Motors and Progress Studio were able to work one-on-one with each other to finalize 100% custom plans and specifications on their new automotive facility. Because of this flexibility, the dealership’s street presence is immediately felt with large expanses of glass and chic entrances for both showroom experiences. An open and airy sales area is flanked by the customer service and concierge lounge, with the other side featuring a large, covered customer vehicle delivery. Due to the current and targeted customer base, the owners’ suites are set up for executive meeting spaces and an outdoor roof deck for entertaining.